Professor Yuji Winet explains how a proven storytelling technique can improve brand experience and attract consumers ...

Spring has (finally!) arrived in New York City, and families are taking advantage of the extra daylight hours to get outdoors ...

As much as we still love a well-crafted Jesus piece or classic tennis chain, today’s top jewelers have revolutionized what ...

The Philadelphia Phillies are one of the best teams in baseball, and they also have one of the best mascots in baseball, as well. The beloved Phillie Phanatic has become synonymous with both the ...

SUNY Oneonta announced its mascot, a red dragon named “Red,” has made it to the final round of SUNY’s Mascot Madness competition after winning four preliminary rounds, thanks to an ...

In a surprise play, not one or two but three mascots for the Knoxville Smokies baseball team were revealed at Covenant Health Park on March 31: Knox, Jackson and Smokie Joe. The first two ...

As construction continues at Covenant Health Park, the Knoxville Smokies introduced three new mascots that you can see during baseball games this year. “You’ll notice they might look a little ...

After years of unsuccessfully persuading some North Carolina schools to drop their American Indian mascots, a state lawmaker is now trying to make the change through the legislative power of the ...

Matsui is part of an expanding demographic of mostly 20- and 30-somethings engaged in activities supporting one’s favourite celebrities, anime characters, cuddly mascots or any “oshi” - the Japanese ...