Summary. People reinvent themselves all the time — they may want a new challenge, a new line of work, or a new image among their colleagues. Taking control of your brand can mean the difference ...

Take the beverage industry, for instance. Companies like Coca-Cola and Pepsi have maintained strong brand images for decades. Consumers often prefer one based on taste and their perception of the ...

Exploring the realm of successful brand personalities in large corporations provides actionable insights that entrepreneurs can adapt to their ventures. Microsoft's dependability, TOMS' philanthropic ...