I am not sure how widespread the rollout is but some are starting to see these reports in their Google Ads advertiser console. Darcy Burk spotted this and posted a screenshot on X, he said, "Cost ...

Starting June 17, Google Ads will change how it optimizes offline conversions (e.g., store visits, sales) across Performance Max (PMax), Omnichannel Goals, and Smart Campaigns.

Google Ads launched built-in video analytics, giving advertisers a unified view of video performance across all campaign ...

Google has added AI Max to the search match types in the Google Ads interface. If you click on the Keywords tab in the Google ...

Investigation to asses if Google transferred its power in field to other advertising services with PMAX campaign, says Competition Authority - Anadolu Ajansı ...

ISTANBUL (Reuters) -Turkey's antitrust authority will launch a probe into Google's Performance Max (PMAX) to determine if the AI-powered ad campaign product violates competition laws, it said on ...

Performance lagging in Microsoft Ads? Navah Hopkins covers what’s going wrong, what’s working, and how to get your account in ...

To maximize the likelihood of your ads appearing in this environment, it’s advisable to utilize Google’s AI-centric tools, including AI Max in search campaigns, Performance Max, and Demand Gen.