Rainbows were exchanged for sparkle in an all equity deal." Polar Seltzer said it's also releasing a new logo on April 1, which immediately raised suspicions among the non-believers of an April ...

WORCESTER (CBS) -- Polar Seltzer has a new flavor--and a whole ... That's why, they say, they've changed their logo from a bear to a unicorn. "After much consideration and introspection the ...

and logo and can iterations. Meanwhile, Polar bought around $1 million of equipment for its Walcott Street plant needed to properly carbonate and package the spiked seltzer. “Polar doesn’t do ...

A new flavor of Polar Seltzer, touting the mystical origins of the 130-year-old Worcester company as its iconic logo undergoes a rebranding, is an April Fools’ joke come a bit early. The candy ...

It’s magical.” The bottles feature a re-imagined logo, with a unicorn horn added to the seltzer company’s iconic polar bear mascot. On the side of each drink, the company offers a cheeky ...

Winter is here — in the form of Polar Seltzer’s limited edition flavor collection for the coldest season. The company unveiled the five flavors for winter 2024 on Sunday: Elderflower Starlight ...

Polar Seltzer could have taken it easy with the names of its Summer 2025 limited edition flavors. Clearly, they chose to get crazy. How else would you explain “Poolside Grape Pops?” ...