WORCESTER (CBS) -- Polar Seltzer has a new flavor--and a whole ... That's why, they say, they've changed their logo from a bear to a unicorn. "After much consideration and introspection the ...

Rainbows were exchanged for sparkle in an all equity deal." Polar Seltzer said it's also releasing a new logo on April 1, which immediately raised suspicions among the non-believers of an April ...

A new flavor of Polar Seltzer, touting the mystical origins of the 130-year-old Worcester company as its iconic logo undergoes a rebranding, is an April Fools’ joke come a bit early. The candy ...

and logo and can iterations. Meanwhile, Polar bought around $1 million of equipment for its Walcott Street plant needed to properly carbonate and package the spiked seltzer. “Polar doesn’t do ...

It’s magical.” The bottles feature a re-imagined logo, with a unicorn horn added to the seltzer company’s iconic polar bear mascot. On the side of each drink, the company offers a cheeky ...

The polar bear,” he said referring to the Polar seltzer logo. Melander said they literally started their research and design phase with a SodaStream, a machine that allows people to make at home ...