Recently, two other buzzy print ads by Instamart and Flipkart Minutes used special inks – one which changed colour under sunlight and another which was water-activated.The recent spate of print media ...

Until now, advertising creative has been constrained by time, budget, and scale. Today, that paradigm is being shattered with ...

Learn the key types of paid media, how they work, and when to use them to get better results from your marketing budget.

Although fewer companies fly the skyward tow ads, those who do claim business is booming and data backs them up.

This is Detavio Samuels, and we're talking about examples of stereotyping teenagers in advertising. There are a lot of brands out there right now that tap into existing archetypes or stereotypes ...

Love them or hate them, these advertising campaigns all delivered major boosts to profits, and in some cases changed the world.