AI tools have strengthened traditional marketing by adding data-driven targeting and personalization.Classic channels, such ...

The Samsung ad campaign was designed to showcase the power of Galaxy AI by turning a static newspaper ad into an immersive ...

At INMA's South Asia News Media Conference in Mumbai, advertisers and publishers embraced strategic reinvention. From AI-led ...

Some Northern Virginia newspaper publishers are taking creative chances to retain a viable print presence in an industry ...

Republican efforts to loosen regulations on gun silencers and short-barreled rifles and shotguns have been dealt a big ...

Thousands falling victim to misleading promotion, often by celebs, through QR codes with the ads, ostensibly of sporting merchandise brands but redirecting to betting platforms, sources say.

Lee Carter is an illustrator working mainly as a comic artist but also has worked on numerous video games, as well as movies, ...

In today's digital landscape, print advertising is often declared defunct. But rumours of the format's death have been greatly exaggerated. Some of today's most iconic ads show no sign of the ...

Forvis Mazars Group told the Hot Springs Advertising and Promotion Commission last week that "everything went really well" ...

Real estate marketing has evolved from merely announcing availability to crafting aspirations. Hero Realty’s CMO, Karan Kumar ...

Aditya Babbar, VP and Head of Product Marketing & E-commerce Business at Samsung Mobile India, told e4m that the company is doubling down on experience-led retail and creator-driven storytelling ...

Pub tech startup Swivel wants to make ad ops less manual and time-consuming with an AI yield optimization tool designed by ...