The report is part of Warc Strategy’s Evolution of Marketing, a content programme of in-depth forward-looking reports ...

YouTube accounts are uploading recent Hollywood movies, racking up views while advertisers (and sometimes creators) remain in ...

If you’re still executing media buys across a patchwork of disconnected platforms in 2025, you’re behind the times.

Marketers adopt cookie-free strategies and push for transparency as quality inventory takes priority in open web programmatic ...

The technology is built on top of the three largest global LLMs and features an AI agent that transforms 700 trillion data signals into smarter media decisions ...

Anil Pandit has been elevated to Managing Partner - Data Strategy and Partnerships at Publicis Media. He shared the news of ...

Last month, during Cannes Lions, Netflix announced that its ad inventory will be available to buy programmatically via Yahoo ...

Google and Microsoft have made significant changes in the ways they court publishers - partly driven by rising demand for ...

In a world where programmatic advertising has become increasingly fragmented and chaotic, MiQ Sigma offers something rare: ...

In a world where brands seek accountability and precision, and retailers seek profitability, retail media sits at the ...