The report is part of Warc Strategy’s Evolution of Marketing, a content programme of in-depth forward-looking reports ...

Technologists and marketers have started to address one of its primary blind spots: the near-exclusion of medical journals from the HCP programmatic mix. Will doing so help the widely hailed — and ...

YouTube accounts are uploading recent Hollywood movies, racking up views while advertisers (and sometimes creators) remain in ...

Phil Duffield, VP UK at The Trade Desk, examines media buying. He expands on how brands have turned challenges into ...

Cognitive AI, a European programmatic media service, continues its global expansion after it announced the opening of its new ...

If you’re still executing media buys across a patchwork of disconnected platforms in 2025, you’re behind the times.

Marketers adopt cookie-free strategies and push for transparency as quality inventory takes priority in open web programmatic ...

Assembly, a leading media company part of the Stagwell (NASDAQ: STGW) challenger network, announced today the launch of ...

According to a June 2025 Dentsu report, over 62% of large Indian advertisers are now testing at least one aspect of a hybrid ...

National CineMedia (NASDAQ: NCMI) ("NCM"), the largest cinema advertising platform in the US, today announced an agreement ...

The technology is built on top of the three largest global LLMs and features an AI agent that transforms 700 trillion data signals into smarter media decisions ...