The report is part of Warc Strategy’s Evolution of Marketing, a content programme of in-depth forward-looking reports ...

TBLA expands beyond native ads with its Realize platform, AI tools, and key partnerships to capture digital ad growth.

Marketers adopt cookie-free strategies and push for transparency as quality inventory takes priority in open web programmatic ...

Right now, audio is quietly becoming one of the most exciting parts of programmatic. With the rise of podcasts, smart ...

United States Advertising Market United States advertising market is expanding rapidly, driven by digital platforms, data-driven campaigns, ...

Sojern, the leading marketing platform built for hospitality, is joining forces with PubMatic, an independent technology ...

LAMR acquires Verde assets, adding 1,500 billboard faces, including 80 digital displays and boosting presence in 10 U.S.

The technology is built on top of the three largest global LLMs and features an AI agent that transforms 700 trillion data signals into smarter media decisions ...

Data and tech company Fyllo announced its relaunch as an advertising partner for regulated industries, helping brands adhere ...

Shares in London-based advertising giant WPP plunged 18% on Wednesday, stoking broader anxiety about the state of the ad ...

Last month, during Cannes Lions, Netflix announced that its ad inventory will be available to buy programmatically via Yahoo ...