Campaign Asia3d
Santander on its shift to one global agency, why it picked Publicis and how ‘data is key’
Bank has been rethinking its $1 billion-a-year spend on advertising and communications to drive consistency and effectiveness ...
ITG expands globally with PureRed acquisition, bringing Halo content model to North America
Inspired Thinking Group (ITG), a leader in AI-enabled, agile content solutions, has today announced its strategic expansion into North ...
MediaPost13d
Pfizer Prepares To 'Knock Out' Cancer In Super Bowl Spot
"Knock Out" features a boy in boxing trunks symbolizing the battle against cancer as LL Cool J's "Mama Said Knock You Out" ...
Inspired Thinking Group (ITG): ITG expands globally with PureRed acquisition, bringing Halo content model to North America
PureRed acquisition enables ITG to deliver AI-enabled, agile content solutions and state-of-the-art Content Marketing Platform globally. BIRMINGHAM, England, Feb. 18, 2025 /PRNewswire/ ...
Campaign US7d
Troy Ruhanen: 'I wouldn't have taken OAG job if it was all about efficiency and smashing things'
We are, without doubt, the most creative company,” Troy Ruhanen, the chief executive of OAG since it formally launched in January 2025, says of Omnicom, dismissing Campaign’s suggestion that has not ...
Publicis Media Strikes Pacts to Buy Ad Positions in Women’s Sports for Clients
Publicis Media unveiled Women's Sports Connect, a new offering that has the large media agency buying positions in women's ...
Behind Publicis Groupe’s plan to acquire Brazilian influencer marketing agency BR Media Group
Publicis Groupe has entered into an agreement to acquire Brazilian influencer marketing agency BR Media Group to expand its ...
Variety9d
Publicis Media Strikes Pacts to Buy Ad Positions in Women’s Sports for Clients
The Publicis Groupe media-investment unit on Tuesday unveiled the launch of Women’s Sports Connect, a new offering made via its Publicis Sports agency that uses agreements to buy certain types ...