Every company dreams of having a robust emailing list, daily likes on their Facebook page and glowing online reviews, but when business is slow, it’s sometimes tempting to want to jump ahead in line.

The age of the email on these purchase lists is also often unreliable. An “updated” list could contain numerous emails of former employees of a company that no longer work there.

Trying to reach new customers by annoying them is not the best way to grow sales, and that is only one of the reasons why you may not want to buy an email list. Here are some others: 1.

Email marketing platform MailChimp has presented some compelling evidence against going out and buying an email list. While you might get the numbers, the engagement levels drop considerably, and ...

Purchase an email list only from a broker who participates in opt-in gathering. The lists likely will be more reliable. Warnings. Always provide recipients with an "opt-out" option in every email ...

Things to Know Before You Purchase Mailing Lists. Direct mail can help make or break a business. Using mail, businesses announce new products, services, sales and location changes.

Don't Buy Email Lists, Expert Warns - 05/24/2017. Forget what you heard about the value of outside email lists. ... Email Insider Summit April 21 - 24, 2025, Amelia Island ...