What perfume does Taylor Swift wear? Given that smell is the sense most closely connected to memory, it’s kind of incredible that the singer hasn’t used her favorite scent as an evocative ...

The biggest perfume trends for spring and summer 2025, according to expert perfumers at Givaudan, IFF, Robertet, and the Fragrance Foundation.

Five fragrance trends for 2025 that will be popular for the rest of this year, according to fragrance experts and perfumers. Plus, shop fragrances here.

Need ideas for finding the perfect perfume combination? We talked to a fragrance expert to unlock the secret to creating the best layered scent profiles.

Since intense is a flexible term in the fragrance world, Mugler’s rule of thumb for strength states that “an eau de toilette is formulated with 7 to 12% perfume or perfume oil, an eau de ...

Fragrance layering is the key to creating a unique scent—and making your perfumes last longer. We spoke to perfume pros to help you find your signature combo.

A beauty editor reviews Kylie Jenner's $80 Cosmic 2.0 perfume, an updated version of her warm floral Cosmic fragrance, and shares whether it's worth it.

Either way you fall, we've found a deal that fragrance lovers won't want to miss. Right now at Macy's, the Giorgio Armani Beauty My Way Eau de Parfum Gift Set is on sale for just $57.

Though perfume is always a personal preference, certain trends often dictate what you can expect to smell anywhere in any given year. In the mid 2000s, Le Labo Santal 33 ruled the fashion world ...