Amazon, Walmart, and OpenAI are the latest companies to take their logos in a bold direction—literally.

This launch marks a step towards a unified nationwide brand identity and reinforces the company’s ongoing commitment to providing trusted material handling and aerial ...

Versant will replace “SpinCo” as the permanent brand name, and is intended to reflect “versatility, growth and innovation,” ...

According an audio announcement from brand marketers Lisa Fleming and Mike DeRienzo, thousands of names were considered, but ...