Twix is adopting a brand position centered on unity after years of marketing its twinned chocolate bars around a left-right divide, per details shared with Marketing Dive. A new global campaign, “Two ...

Beloved confectionary brand Twix has revealed a brand new visual identity, along with a new $70M campaign designed to focus on unity. Whereas previous marketing has used encouraged customers to ...

The company also reviewed social conversations around Twix and “both-ism,” which saw higher positive sentiment (60%) than its previous left vs. right identity (40%). “That started us down a ...

Created in partnership with Team OMC’s adam&eveDDB, ‘Two is more than one’ evolves the Twix brand from the idea of choice and opposition (left or right Twix) to one of having it all. Celebrating the ...

we have reimagined our Twix platform from the idea of having to choose (left or right Twix) to one of having it all.” The campaign will run globally and includes OOH, TV, social and PR. It also sees ...

Q: What is the Day 1 Box Office Collection of Right Yaaa Wrong? A: Right Yaaa Wrong collected ₹1.93 cr. on Day 1 at the India box office. Q: What were the opening weekend collections of Right ...

Defend against huge competitive threat. Within the U.S. confections category, Twix was a relatively small brand. The franchise was ranked ninth behind behemoth brands like Reese's (first) and M&M's ...

But prizes weren’t always relegated to children. In 1905, Quaker Oats awarded consumers free bowls of fine China in exchange for box tokens. Obviously, Quaker wasn’t stuffing fragile ...

Now, here we have Right Twix! She is also a Husky/Shepherd mix. They look very similar but were picked up... View on PetFinder ...

More big box stores across Tucson are expected to become vacant in 2025, and finding new tenants poses a challenge to the city’s landscape. Last year, retail chains like Walgreens, CVS Conn’s ...