Twix is adopting a brand position centered on unity after years of marketing its twinned chocolate bars around a left-right divide, per details shared with Marketing Dive. A new global campaign, “Two ...

Anyone looking for this week's best memes has come to the right place because we have the 53 funniest new memes on the ...

The company also reviewed social conversations around Twix and “both-ism,” which saw higher positive sentiment (60%) than its previous left vs. right identity (40%). “That started us down a ...

Weekend memes are back! There was a short hiatus as I was on vacation but I have been back in the saddle all week and going ...

Created in partnership with Team OMC’s adam&eveDDB, ‘Two is more than one’ evolves the Twix brand from the idea of choice and opposition (left or right Twix) to one of having it all. Celebrating the ...

“Centred in the human insight, that our fans are fostering maximalist living and abundance, we have reimagined our Twix platform from the idea of having to choose (left or right Twix) to one of having ...

The memes are going viral on the left-wing internet. But they are equally, if not more, popular on the right. Explicitly pro-Trump accounts on X that otherwise spend their time bashing liberals ...

we have reimagined our Twix platform from the idea of having to choose (left or right Twix) to one of having it all.” The campaign will run globally and includes OOH, TV, social and PR. It also sees ...

As a marketer, be given things like M&M’s to work with or Snickers or Twix. It’s unbelievable, right? So, your number one job is, don’t screw it up,” laughs Carroll. “Twix has always ...

They were presented with one of six images popular in memes, then assigned an area of ... But the odd specificity is part of the humor, right? As is the ambient awareness of all the other examples ...