Rolex prices could increase for the second time in 2025 as Donald Trump's tariffs on Switzerland affect luxury watch brands.

Right off the bat, the Land-Dweller finally gives Rolex a competitor in the highly competitive integrated sports watch genre ...

These are the perks of signing on the dotted line with Rolex. Shortly after the Crown announced its new Land-Dweller ...

So I'm starting you, the loyal Esquire reader, off with the big news from Rolex. The brand just announced its key releases for 2025, and there's a lot to talk about. The Daytona gets a new ...

Rolex reveals all-new Land-Dweller model at Watches and Wonders 2025, complete with new honeycomb dial design. The company used the show to announce new variants of its GMT-Master II, Datejust ...

It’s not often that Rolex introduces an entirely fresh model family, making this year’s Watches & Wonders a particularly ...

From Rolex to Grand Seiko, here are all the headliners from Watches and Wonders Geneva, the biggest release party in high-end ...

Getting put on a waitlist for who knows how long and shelling out a five-figure retail price for a brand new Rolex isn’t in the cards for everyone. But fear not. That isn’t the only way you ...

Barron Trump flashed a nearly $50,000 Rolex on his wrist while arriving at Trump Tower in NYC with his mom, Melania. According to photos exclusively obtained by Page Six, the 19-year-old college ...

Thanks to the Chase Sapphire Preferred Card and its sky-high welcome offer, I've decided now is the right time to level up my credit card game. I've been waiting for an elevated welcome bonus from ...

Homeland Security Secretary Kristi Noem sparked controversy by wearing a $50,000 Rolex watch during a visit to a Salvadoran prison holding deported Venezuelans. Critics questioned the timing and ...

Homeland Security Secretary Kristi Noem drew outrage when she sported a Rolex watch reported to cost $50,000 when visiting the El Salvadorian mega-prison known as CECOT this month. Civil rights ...