From the ubiquitous 4R36 to the cutting-edge Grad Seiko Spring Drive, Seiko has led the way in affordable reliability and advancing timekeeping precision.

Walmart is selling a $250 Seiko chronograph watch for $169 that gives a high-end feel for a fraction of the price originally ...

Expect all the bang-for-buck and quirkiness the Japanese brand is known for. If you just want an eminently value-packed automatic field watch with solid Seiko quality, this is it. If you’re a brand ...

Seiko's new Prospex 1968 Heritage SPB519 adds a GMT function to help you keep time while traveling to diving hotspots around ...

If you know watches, you know Seiko. It has a well-earned reputation ... retailers and shoppers really understand its offering and value proposition. It was a full-throttle effort—and it worked.

Seiko debuts three new Prospex creations to celebrate the 60th anniversary of their first dive watches, but the Marinemaster is the one to covet. Now, with its 60th anniversary finally here ...