If you thought the McDonald’s logo was an abstract rendering of two massive, bendy French fries dipped into a pool of sweet, tangy ketchup, it's not a bad guess—but the logo colors actually ...

The Big Ten is home to some of the biggest and most historic brands in college athletics. Those schools also have some of the ...

Color is one of the most powerful tools in branding, but most businesses overlook how context alters its impact. New research shows that logo colors don’t communicate in isolation: background ...

The St. Louis Blues, a franchise long known for its iconic Blue Note logo and clean jersey designs, will indeed have a new look next season.

You may think you know your color wheel, but the stories behind these rare colors around the world just might blow your mind.

J.M. Smucker Co. plans to remove artificial colors from its products by the end of 2027. Orrville, Ohio-based Smucker said Thursday it will also remove synthetic dyes from foods sold to K-12 ...

Benjamin Moore recently revealed its 2025 Color of the Year choice. Here are all the other Color of the Year picks we know about so far.

Tanks, troops, and marching bands rolled through Washington in a parade of American military power, a show met by thousands of citizens who showed another kind of power: protest.