By all accounts, Seiko is one of the best brands to start a watch collection because of affordability, variety, and heritage.

Named after its original quartz watch from 1969, Seiko’s modern Astron line still represents the pinnacle of the brand’s neverending quest for greater accuracy in watchmaking. Today’s Astron models ...

These two new Seiko watch were designed to paint a clear picture of cherry blossoms at nighttime. The post Seiko’s cherry ...

The new Seiko x Shohei timepieces are finally here; naturally, they come in two different blue shades based on the primary ...

Grand Seiko were once simply viewed as a tarted up version of the more affordable Seiko watches. Fortunately, the watch industry has wised up. Stunning finishing, sublime dials and pure innovation ...

Seiko has expanded its Presage Japanese Garden collection with two new watches. Available in green and gold, the new timepieces are inspired by the serenity of Japanese gardens and feature a ...

Sanrio and Seiko announced a new limited edition Hello Kitty 50th Anniversary watch. It costs 54,780 yen (or approximately $348.24,) with pre-orders now open from the IEI online store, and its ...

Since 1959, Seiko’s Alpinist range has been a collection cornerstone for sports watch lovers everywhere ... the Alpinist line ...

If you buy from a link, we may earn a commission. Learn more Named after its original quartz watch from 1969, Seiko’s modern Astron line still represents the pinnacle of the brand’s ...