That highly entertaining Cavaliers win highlighted the young players and quality basketball the league should be highlighting — focus on the product.

The build-up for Wednesday night's matchup between the Oklahoma City Thunder and Cleveland Cavaliers was huge. The game did ...

Shai Gilgeous-Alexander is 26 years old, in the MVP conversation (again) and playing for a tight-knit team that has a chance ...

The league's old marketing model is faltering on the backs of aging superstars. Time to give some budding stars a chance.

Shai Gilgeous-Alexander expressed love for Oklahoma City and dismissed the notion that a smaller market diminishes his ...

Bradley Beal shouldn't be untouchable in a trade for the right team, especially if the Phoenix Suns include their 2031 draft pick.

We know who won the 2024 NBA MVP, but it’s never too early to preview this season’s candidates to win The Michael Jordan ...

This is The Athletic’s daily sports newsletter. Sign up here to receive The Pulse directly in your inbox. Good morning! Dunk ...

The game is scheduled to start at 10 p.m. EST and will be broadcast on TNT. Fans looking to watch this NBA game can do so for free by using DirecTV Stream, which offers a free trial or with SlingTV, ...

Minnesota Timberwolves star Anthony Edwards' heartfelt gesture towards a young cancer patient won the hearts of fans ...

Shai Gilgeous-Alexander is having a dream season in the NBA. He’s now the favorite to do something no former UK player has done.

Jakučionis also scored the game’s go-ahead basket with 30 seconds left on a driving left-hand layup, and throughout the night ...