The S25 Ultra and the 9 Pro XL are pretty much the same in terms of dimensions and weight, with minute differences. However, Samsung has managed to fit in a slightly bigger 6.9-inch display, whereas the 9 Pro XL comes with a 6.8-inch display. Both phones have an LTPO OLED panel with a 120Hz refresh rate.

During Samsung Unpacked 2025, we heard that the Galaxy S25 series phones have a "custom" (sort of) Qualcomm Snapdragon chip to power its features. That's pretty cool — we know Snapdragon chips perform well and we've seen what building an AI-tailored SoC allows in Google's Pixel phones.

Samsung's new flagship smartphone line predictably puts AI at the forefront of its experience. They're all up for pre-order now.

Samsung unveils the Galaxy S25 series with groundbreaking AI features, ProVisual Engine for superior photography, and unmatched durability with a titanium frame.

It is now more cost- effective to opt for the premium Galaxy S25 Ultra than any other Samsung smartphone. By combining all the available benefits, you can save over $1300 in instant savings, cashback,

Samsung has been at the top of its game for a number of years, its flagship S-series Ultra model a long-standing symbol of what's possible with zoom photography and beyond – except its relatively slow year-on-year progress has seen others catch up.