When you think about Salvador Dalí you probably picture a melting clock or elephants with impossibly long legs, not a famous ...

For the fifth time in franchise history, the St. Louis Blues are giving their iconic note a makeover. After nearly ...

The Blue Note is dead. Long live the Blue Note. The St. Louis Blues unveiled an updated brand identity on Tuesday, embracing ...

A look inside the process of designing the team's new uniforms, which feature the first changes to the Blue Note logo in 27 ...

Staying well within their palette for the past eight decades, the team will use two versions of their traditional "Spoked B" ...

The Bruins unveiled the new logo on Monday in a video and photos posted to social media. The rebrand shows both a yellow B on ...