Unrivaled landed deep-pocketed investors, a TV deal and the top players. Will that be enough to make it a long-term success?

A new era of collaboration and sports sponsorship began last Tuesday night, January 7, 2025, when the University of Texas Longhorns faced off against the Auburn Tigers at the Moody Center in Austin.

When Notre Dame faces off against Ohio State in the College Football Playoff National Championship Monday night, the game ...

Bow down to the Buckeyes, Aussie Open update, Divisional Round recap, two-man race for NBA MVP, golf is hard, Baker's Dozen, ...

One Detroit Lions fan waited a lifetime for a team like this. Now, as the team chases its first Super Bowl berth, his ...

John and Chris DeVoie Build a Brand — and a Following It has established residency in one corner of the conference room at ...

The women’s basketball team put forth a valiant effort against a South Carolina squad that has now won 52 consecutive SEC ...

The South Carolina Gamecocks (10-8, 0-5 SEC) meet a fellow SEC team, the Georgia Bulldogs (14-4, 2-3 SEC), on Tuesday, ...

The South Carolina Gamecocks women's basketball team is looking to keep a clean record in SEC play this season vs Oklahoma. The South Carolina Gamecocks women's basketball team is off to a hot ...

Mitchell & Ness and Dannijo are giving NBA merchandise a sparkly update. Launching Wednesday, the sports apparel retailer and ...

It’s Vanderbilt vs. South Carolina in an SEC basketball game. Follow for live score updates, game highlights from Memorial ...

COLUMBIA — South Carolina women's basketball hosts Oklahoma for the first time since the Sooners' arrival in the SEC. The No. 2 Gamecocks (17-1, 5-0 SEC) take on the No. 13 Sooners (15-3 ...