Any beauty fan worth their weight in lip gloss knows that packaging has a way of pulling you in (and, yes, often making up a big chunk of the product’s cost). Those sleek, Instagram-ready designs?

Offering vibrant colours, long-lasting wear, and transfer-proof finishes, the best smudge-proof lipsticks in India stay ...

You can never have too many pairs of cheap, adorable sunglasses or bottles of this wildly popular hydrating body wash. View Entire Post › ...

These pretty floral temporary tattoos are so realistic that everyone's going to think you put the "core" in cottagecore. View ...

Longoria has been famously candid about her L'Oréal-heavy beauty routine in the past. In a Vogue Beauty Secrets video, she ...

Hurry, get 50% off Kylie Jenner's color-changing lip tint and Tracee Ellis Ross' curl gel—only for 24 hours at Ulta. Plus, ...

The shine is where this tinted lip oil truly steals the show. Described as “the perfect color,” one fan of the Berry Involved ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

One editor tried the newest addition to Milk Makeup's Hydro Grip hero collection: the Gel Skin Tint. Find out why it's worth the hype here.