"Savvy buyers looking for value—and availability—will quickly pivot to secondhand," one Rolex watch dealer told Fortune.

Don’t say you were not warned. Swatch Group has just increased its prices in the United States for a second time this year, ...

which owns five brands). 2. Ownership in every right When Swatch was established in response to the 1980s quartz crisis, its brands had several contemporaries, many of whom had been in the ...

Add in the fact that it is powered by a Mido-branded automatic movement produced by fellow Swatch Group brand ETA, the gold standard of watch movements, and the $1,340 price tag starts to look like an ...

Not even halfway into the year, brands ranging from Tudor and TAG Heuer to Moser and Grand Seiko introduced new pink-dialed releases in various shades. Even Swatch’s other affordable collaboration ...

We don’t need to get into all the brands that didn’t win the contract (though Omega and Swatch are both more than happy to point out those they beat out), but what matters is that Omega’s ...