"Savvy buyers looking for value—and availability—will quickly pivot to secondhand," one Rolex watch dealer told Fortune.

Don’t say you were not warned. Swatch Group has just increased its prices in the United States for a second time this year, ...

Add in the fact that it is powered by a Mido-branded automatic movement produced by fellow Swatch Group brand ETA, the gold standard of watch movements, and the $1,340 price tag starts to look like an ...

Not even halfway into the year, brands ranging from Tudor and TAG Heuer to Moser and Grand Seiko introduced new pink-dialed releases in various shades. Even Swatch’s other affordable collaboration ...