Roddick straightened his lid — a black “Sweetens Cove” rope hat — and flashed ... forces with one of its top quarterbacks, Peyton Manning, to buy in on a nine-hole public golf course ...

The new Kennessee bourbon from Sweetens Cove Spirits Company, co-founded by former NFL quarterback and "Vol for Life" Peyton Manning, is the first liquor from the young company to be released in ...

Peyton Manning remembers his first trip to Sweetens Cove. It began with a call from a tennis pro. “Andy Roddick and I go back just from being professional athletes at the same time,” he rememb ...

Can Peyton Manning change bourbon like he did football? His brand, Sweetens Cove, is in the middle of bourbon-pricing evolution that may lead to the next phase of the Bourbon Boom. The NFL Hall of ...

Insurance company endorser. Philanthropist. Bourbon pitch-man? Welcome to the latest project for Peyton Manning: Sweetens Cove Tennessee Bourbon, a result of the vision of real estate developer ...

A year after his team’s Sweetens Cove bourbon debuted in Colorado, Peyton Manning still gets the same feeling when he sees the product on display. “I’ll go to Tavernetta and see it behind ...

Hey, this is Peyton Manning. I've got a really good liquor brand called Sweetens Cove. It's got the craziest story behind its name, you know. It's smooth and I think your customers might like it.

NFL legends Peyton and Eli Manning are getting into the celebrity liquor business with the launch of Sweetens Cove bourbon, a top-shelf brand set to hit virtual shelves in the Volunteer State on ...

He also had a few longtime friends and staff from Peyton Manning Children’s Hospital. Yes, bourbon is his game now. Manning is so hands-on in the Sweetens Cove brand -- which is also owned by ...

As the story goes, visitors to Sweetens Cove Golf Club in Tennessee would take a shot of whiskey before the first hole. After athletes Peyton Manning, Andy Roddick and others took ownership of ...

Tennessee Vols legend and recent Pro Football Hall of Fame inductee Peyton Manning is getting yet another recognition, this time for his booze. Sweetens Cove Tennessee Bourbon, backed by Manning ...

Peyton Manning was unanimously elected to the Broncos ... the Colorado release of his Sweetens Cove Tennessee Bourbon Whiskey. The bourbon brand, which Manning co-owns with retired tennis champ ...