Target’s revenue derived from advertising rose roughly 24% year over year to $649 million in 2024, according to an earnings statement. The retailer’s digital media business Roundel makes up ...

Target reported $649 million in revenue from its Roundel advertising business in 2024, up about 25% from 2023, during its Q4 and full-year earnings report on Tuesday. The ad revenue growth was a ...

Advertisers have flocked to Roundel due to offerings like sponsored product ads placed on Target’s app and website, which saw 35% growth last year, as well as the quality of insights into Target ...