What do bra fitting and body armor testing have in common? Andrea Porter's dissertation. When Porter took a sabbatical from ...

A brand refresh is usually a distress signal. A “new look, same great taste” attempt to cover up a flatlining brand. But Bodyarmor, the sports drink that’s managed to elbow its way on to ...

CeeDee Lamb wants to "choose better" on and off the field. On the field, Lamb chose to stay with the Dallas Cowboys on a $140 million deal, and after injuries shortened quarterback Dak Prescott's ...

When Coca-Cola fully took control of BodyArmor in 2021 in a $5.6 billion deal, the company had the goal of it “becoming the #1 global sports drink,” toppling PepsiCo’s Gatorade from its top ...

This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. BodyArmor this month is rolling out a refreshed ...

BodyArmor this month is rolling out a refreshed visual identity and its largest national campaign yet, per details shared with Marketing Dive. Both efforts attempt to separate the Coca-Cola-owned ...

New York (CNN) — When Coca-Cola fully took control of BodyArmor in 2021 in a $5.6 billion deal, the company had the goal of it “becoming the #1 global sports drink,” toppling PepsiCo’s ...

To explore this topic further, let’s take a look at this recent case study to understand the benefits of using metal additive manufacturing to produce titanium shoulder arthrodesis plates.