Starbucks is expanding its mobile commerce platform to include integration with the massively popular WeChat mobile application in a partnership with Tencent, making a stronger push into the ...

Becoming WeChat isn't just Snapchat's dream. Facebook has been following a similar playbook over the last few years as it prioritizes mobile. Messenger has become the company's hub for connecting ...

Over the summer, Chinese-American supermarket chain 99 Ranch Market leveraged a beacon-powered mobile game that shoppers could play via WeChat for a chance to win in-store prizes, proving that the ...