“How do you eat yours? I put my Weet-Bix vertically, which optimises each biscuit’s access to milk, ensuring a more balanced texture across the dish. She likes hers flat. Thoughts?” The man ...

Even sillier. Innovation in Weet-Bix architecture may only be bounded by imagination, at least before milk tests the structural integrity of our fibrous whare. This design allows for 13 Weet-Bix ...

2000 entrants swam, biked and ran around Mountfort Park in the first of 11 Weet-Bix Kids TRYathlons. Video / Michael Craig A gutsy and determined 8-year-old Hawke’s Bay athlete has gone from ...

Of course, the amount and temperature of milk added will change things again so it is necessary to consult a higher authority. While generations of Kiwis have been raised on Weet-Bix, they do have ...