The inaugural session of the ETBrandEquity Brand World Summit 2025 offered a glimpse into India's economic future. Industry ...

A panel at IPRCCC 2024 explored the updated Barcelona Principles, highlighting AI, media shifts, and cross-functional ...

Every nation adopts its own unique approach to managing and administering taxes, reflecting its economic priorities and ...

We looked at a sample of 1,000 online retail listings containing green claims and identified many that were vague, ...

Marketers blame the fall of creativity on digital media when they should blame themselves, argues our columnist, sharing ...

Godrej Enterprises Group's rebranding is a leap from tricolour to purple, blending legacy with modern flair—unlocking new ...

KORKOR “We see our customers as invited guests to a party, and we are the hosts. It’s our job every day to make every ...

Which? is raising the alarm about the potential for widespread “greenwashing” as a groundbreaking study from the consumer champion finds many popular products risk falling foul of rules designed to ...

The free guide offers a comprehensive framework on creating credible regenerative agriculture claims to prevent greenwashing ...

Industry leaders discuss trust, transparency, and investor education as India’s mutual fund sector approaches $1 trillion in ...

Hypothesis-driven business acknowledges these uncertainties and enables rapid organizational pivots. By embracing this ...