A primer is a makeup product applied to the skin before foundation to create a smooth base for makeup application. It helps ...

Primer can help you lock in your makeup look while targeting specific concerns—from color correction to achieving a smooth complexion and controlling shine. Primer is often considered to be the ...

You may have had a go-to makeup primer for years, but all of the sudden… it’s not getting the job done like it once did. It’s ...

I hear you, especially if you purchase a primer and your makeup isn’t perfectly locked in place. You may be thinking, “what does makeup primer do?” So, as a full-time commerce reporter who ...

If you’re seeking to achieve an airbrushed complexion, the best pore minimizing primers can do the trick, smoothing things over and helping you achieve the illusion of a seemingly poreless face.

If you’ve read thus far, the e.l.f. Power Grip deserves a spot in your shopping cart (just tap the button to buy!!). At only £8.99 in the Spring Sale, it’s the perf chance to stock up if you already ...

A primer is applied after the final step of your skincare routine and just before your first base product. Much like an artist will prime their canvas before applying the paint, a primer will help ...