Proease’s #BadalKarDekho campaign challenged the idea of women 'adjusting,' including with period products, and encouraged a shift towards comfort. Here’s a case study on how the brand sparked this ...

How can artists benefit from culturally-relevant moments – whether major, niche, or hyper-local – to enhance the story of ...

UD students Megan Alleborn, Gabriella Gooden and Mackenzie Speed (left to right) each received a scholarship from the Fashion ...

Ditch generic buyer personas! Discover a powerful framework for understanding what moves the needle for your audience and ...

This paper examines the potential of integrating neuroscience, biology, and artificial intelligence to revolutionize ...

It's a case study of how savvy marketing can propel a company to the forefront of its industry. Weight Watchers is clearly the dominant company among weight-loss centers and programs, banking north of ...

A bookstore and comics shop in Chestnut Hill has on display a 40-year-old Sun-Man action figure on loan from the Philly Doll ...

By crafting a narrative that highlights your brand's purpose and values as well as the customer's journey, you can forge ...

If you’ve been on the internet recently, you’ve likely encountered Bryan Johnson’s meticulously optimized, data-driven quest ...

Fort Lauderdale, Feb. 10, 2025 (GLOBE NEWSWIRE) -- Fort Lauderdale, Florida - ...

Royal Canin has spent an enormous amount on research and development—far more than it did on marketing—to create customized food for a variety of dog and cat breeds. Yet it has been difficult to ...

AI can write your blog, but it can't win over your audience. Authentic story telling and personalisation are the keys to successful content marketing.