As artificial intelligence continues to take over more of our technology, it’s important to remember it’s not always going to ...

Amazon has called its latest AI assistant Rufus. But what is the story behind this unusual moniker and how does it compare to ...

Retail expert George Minakakis discusses AI's transformative impact, challenges, and strategies for adapting to evolving ...

Between the "smart" assistant's 2014 introduction and late 2022, Amazon's Worldwide Digital unit lost over $10 billion on ...

Amazon has recently announced the launch of its AI shopping assistant, Rufus in India. Rufus is currently available in beta, ...

Amazon's generative AI-powered assistant is designed to give shopping recommendations and answer questions about products.

Alexa didn’t get a big splashy launch event, or come with a bunch of grand proclamations about being the future of anything. Instead, like a phone charger with a made-up name or a knockoff version of ...

Amazon's AI shopping assistant, Rufus, is now making product suggestions. The problem is that it is often wrong.

Amazon is extending the availability of its AI-enabled shopping assistant, Rufus, to more markets in Europe and the Americas.

Amazon CEO Andy Jassy hinted at an improved, "agentic" version of the company's Alexa assistant during Amazon's Q3 2024 ...

Amazon has postponed the launch of its new AI-powered Alexa to 2025 due to challenges in performing basic tasks like ...