Starbucks is following through on its commitment to get back to its roots, announcing plans to simplify the menu and ...

Spring is just around the corner, and that means fresh, floral and vibrant flavors are about to hit coffee shop menus.

Starbucks is reducing its menu by one-third under CEO Brian Niccol, the latest of several changes the chain is making to ...

In its most recent earnings report, released on Jan. 28, Starbucks revealed that its comparable store sales in the U.S.

In a Tuesday earnings call, Starbucks chairman and CEO Brian Niccol said the company would be cutting its menu by 30% in the ...

Starbucks will begin to "optimize" its menu offerings in Michigan in the coming months. The company said there will be a 30% ...

For Starbucks ( SBUX) CEO Brian Niccol to achieve maximum greatness — which would boil down to a sustained turnaround in North America sales by later this year — he must improve consumer perception ...

Starbucks has always remained a historical favorite among various age groups, particularly the millennials and Gen Z.

Starbucks Corporation (NASDAQ:SBUX), the world's leading coffee retailer with a market capitalization of $114 billion, is at a pivotal juncture as it navigates recent challenges and embarks on a ...

Starbucks CEO Brian Niccol told investors the coffee giant plans to cut “roughly 30% reduction in both beverages and food.” ...

Starbucks is planning to cut its food and beverage offerings by 30 per cent over the course of this year to simplify ...

HOUSTON — Coffee giant Starbucks announced this week it will eliminate close to 30 percent of its beverages and food. The company’s CEO says the move will simplify Starbucks’ menu and improve the ...