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Sellers Shy, the lead golf producer for CBS, applauded Thomas for reaching out to players about more access. Jim Nantz, the lead announcer who is starting his 40th year with CBS, suggested the walk-and-talk could be expanded.

Thomas has also reached a new plateau in terms of career earnings. His second place in La Quinta put another $959,200 in his bank account, and that makes him the 11th golfer in PGA Tour history to surpass the $60 million mark in on-course earnings.

Justin Thomas didn’t take home the American Express trophy Sunday—he finished in solo second place, two behind winner Sepp Straka—but he did move up and into elite company on one all-time PGA Tour list.