W HAT BEGAN AS a small Williamsburg storefront in Brooklyn has evolved into an emerging jewelry empire with a cult following.

It’s Stephen Covey’s classic framework with a jewelry twist on how to be proactive and begin with the end in mind.

Panelists discussed the 2025 consumer research survey from the Plumb Club and what it reveals about jewelry buying preferences.

The jewels: Janelle Monáe’s primary Met Gala jewels is a large rectangular diamond brooch on her tie. It appears to center ...

With the theme “Radiance,” the 2025 awards celebrate timeless beauty in fine jewelry that embodies brilliance, emotion, and ...

Three new voices bring experience to help shape the future of East Africa’s gem mining communities.

Since launching in 2002, INSTORE has won 89 international journalism awards for its publication and website. Contact ...

Inconsistent marketing doesn’t just miss opportunities — it chips away at your ability to build momentum. One-off promotions ...

S UMMER IS A SEASON of opportunity for independent jewelers — a time to refresh your showcases, energize your team, and spark ...

T HE GOOD OLD days of team members staying loyal to a company for decades, studying at GIA and wanting to build a career in jewelry sales are almost gone.

They wore Siaden Vintage Jewelry and Briony Raymond, respectively.

Learn how your business can distinguish itself from the competition and gain attention. S ELLING JEWELRY ONLINE can be highly ...