As 2024 comes to a close, it’s impossible to ignore the central theme that has shaped marketing and technology this year: artificial intelligence. From breathtaking advancements in generative models ...

If you send emails with subject lines like these, each one can chisel away at your brand’s equity with its target markets. No ...

See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: Welcome email prompts and features to ...

Marketers’ fast adoption of AI is letting them try different strategies and focus more on authenticity, according to ...

Please note that your conversations will be recorded. Let’s be honest: seeing Gartner’s latest CMO spending report probably ...

Nearly three-quarters of B2B revenue comes from existing customers. Here's advice on how to keep the accounts you already ...

The growing divide in how to tackle moderation, misinformation and privacy regulation will have a profound impact on consumer ...

AI success starts with better data practices. Learn to turn flawed datasets into opportunities for smarter marketing ...

Brand awareness is a vital component of the marketing funnel, but it can be the most significant drain on your budget. While ...

Frequently asked questions aren’t just for customer support. They’re the backbone of clear, consistent marketing ...

New research from Forrester and TruAudience puts the blame on the martech stack for problems with connecting audiences.

Streamlined reporting can be achieved by focusing on use cases, data governance, automation and advanced analytics.