Marketers who have adopted genAI use it for creative development. Plus: marketers see creative evaluation process as flawed.

Ordergroove, a provider of subscription solutions, has launched Ordergroove Experiments, which combines flexible promotions with A/B testing. With Ordergroove Experiments, companies can set up, test, ...

The only thing that has interrupted the non-stop AI talk has been tariffs and global trade war discussions. But can this do more than disrupt all the AI talk? Industry heavyweights Nicole France, ...

New AI capabilities in Progress Sitefinity 15.3 accelerate content creation, streamline digital asset management, and enhance customer engagement.

"Earning premiums for advanced skills like generative AI modeling reflect the value businesses place on AI technology," says Teng Liu, an economist at Upwork. "These premiums highlight the scarcity of ...

Adlook, a media tech company specializing in advertising solutions, has partnered with Lumen Research, an attention measurement and optimization company, to help companies capture and sustain consumer ...

HubSpot introduced new and improved Breeze Agents, updates to Marketing Hub Enterprise, and Workspaces for sales and support teams.

Tredence, a data science and artificial intelligence solutions provider, has launched Tredence Customer 360, a customer intelligence solution for telco, media, and technology firms.

Shirofune, a provider of automated ad management technology, has integrated with Google's DV360 (Display & Video 360), a demand-side platform (DSP) for programmatic ad campaigns.

Responsive's scoring system establishes a new benchmark for AI quality, enabling organizations to improve response integrity.

HeyGen, a video generator for businesses, has expanded its partnership with HubSpot, enabling marketers and sales teams to automatically generate personalized videos within their HubSpot workflows and ...

Landbase also announced the acquisition of Delegate, a company specializing in predictive and automated customer success, leveraging its expertise to bring the Campaign Feed and other product ...