Ew, have you seen Pepsi’s brand NEW logo? It’s… well, not the most appealing. And while the internet is ABLAZE with hatred over this change, we’re here to show you why Pepsi actually just made a ...

Color is one of the most powerful tools in branding, but most businesses overlook how context alters its impact. New research ...

The new brand mark is a story in color. Each element has been thoughtfully crafted to represent the best of what Mason City has to offer.

The brand’s new logo is as serendipitous as it is straightforward, but no less sublime. It almost feels like an intervention ...

Symbolic logos tend to be abstract in design and can work well internationally (example: Nike's swoosh). Combination logos are any mixture of the other three types. An example of this is FedEx ...

To register trademark or service mark protection for a logo, a company must demonstrate that the combination of name and design qualifies as sufficiently distinctive to avoid confusion with other ...

Below is Validea's guru fundamental report for AMERICAN ELECTRIC POWER COMPANY INC (AEP). Of the 22 guru strategies we follow, AEP rates highest using our Multi-Factor Investor model based on the ...

Fans of the University of Alabama’s Vault A logo will soon be able to add that touch of vintage to their license plate. UA unveiled a new license plate design with a throwback look, including the ...

Like an abstract painting splattered on a canvas, the skill of golf course design is easy to dismiss. A tee box, a green, a fairway and some bunkers in between. The whole time you think ...

The slick chrome emblem was an instant hit with fans who praised the clever yet classy design. As with all sports logos, design is crucial to a fan base. Whether it's a whole team or an individual ...