With digital dominance, strategic ad placements, and changing consumer behavior, the IPL marketing playbook is evolving. Who’s winning the brand war?

Punjab Kings has on-boarded more than 20 brands as sponsors while Kolkata Knight Riders's list include 25. Gujarat Titans has ...

Cunningham serves as both UNC's athletic director and the chairman of the NCAA Men's Basketball Selection Committee.

North Carolina’s inclusion raises questions, while UCLA prepares for opening matchup against Utah State in the NCAA ...

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In today's digital landscape, print advertising is often declared defunct. But rumours of the format's death have been greatly exaggerated. Some of today's most iconic ads show no sign of the dreaded ...

Powerade is the official drink of the National Collegiate Athletic Association (NCAA), and ahead of March Madness, the brand ...

Get ready for F1, the racing blockbuster starring Brad Pitt and directed by Joseph Kosinski. A must-watch for Formula 1 fans.

The chain is pitching a pair of novelty goggles as the perfect way to watch all of the games at once and will support the effort via Snapchat.

Pharma brands achieved the most impressions from ABC and saw a year-over-year increase in impressions from cable channels like Fox News, CNN and MSNBC.

The third-place slot marked another return to form. Novo Nordisk’s Wegovy reclaimed the seat it held in December, backed by ...

The House GOP's campaign committee is taking aim at congressional Democrats for voting against a measure to fund the federal ...