BMW of North America marks its 50th anniversary at Daytona, kicking off the IMSA season with the BMW M Endurance Challenge ...

Explore Max Hoffmans pivotal role in BMWs early years in the US, shaping the brands identity and market presence.

It’s the BMW X5 SUV. Twenty-five years after its introduction, it’s now a fixture of the company. Its roots date back to the ...

Tom Purves, Chairman of BMW North America, is getting a new desk -- one that is adorned with a silver Flying Lady. As of July 1, Purves will take over as the CEO of BMW's Rolls-Royce brand in ...

BMW M5 Touring finally available in North America after 40 years, with same powertrain and more storage space. M5 Touring ...

But the convertible and four-door Gran Coupe variants live on, at least for now.

A new digital approach to infotainment will take shape in BMW's Neue Klasse vehicles starting later this year.

The M3 will live to see another internal combustion generation, which will be joined by a full-electric model based on the ...

It’s a big auto day at CES 2025. Honda just revealed a mid-size SUV prototype, the 0 SUV, which will join the 0 Saloon that Honda showed off at last year’s show. The company says a production version ...

For BMW North America, it came from studying what their customers had in their garages aside from BMW’s cars. Surprisingly, many had a new Ford Explorer or Jeep Grand Cherokee. “This was ...