Whether your child is into Spider-Man’s agility, Iron Man’s genius, or Barbie’s quiet but fierce strength, we’ve rounded up 7 ...

Labubu dolls are the current rage among Gen Z. Celebrities around the world are carrying them. But, they are not the only ...

Mattel’s recently announced, that it’s partnering with OpenAI, to embed generative AI into iconic children’s brands, such as ...

Clarke’s is the anti-museum museum—a gloriously chaotic celebration of American childhood where every corner, shelf, and ceiling space bursts with colorful reminders of simpler days.

Best Early Amazon Prime Day Lego Deals. Lego deals can be hard to come by, which is why I was not exaggerating when I said I literally gasped out loud when I saw some of these ear ...

Proposals to install ChatGPT into a range of toys including Barbie dolls have sparked alarm from experts who branded it a ...

To celebrate the new animated special, Mattel is launching the Barbie Dream Besties Skate Park Doll Assortment. Encouraging ...