Ahead of their first-round matchup with Clemson, McNeese State was a popular fan pick to become the next NCAA Tournament ...

Amir Khan has been one of the early viral sensations of March Madness, attracting attention for toting a boom box and rapping ...

Amir Khan even has the McNeese State cheerleaders wearing flashy socks with his face on them during the NCAA tournament.

While the socks made an appearance on the truTV broadcast, Khan could be seen in the stands posing for pictures with some adoring fans. Typically, the face of a college basketball program is one ...

McNeese cheerleaders all wore socks that had student manager Amir Khan’s face plastered all over them. Khan, who is known around the McNeese basketball team as “Aura,” is a viral sensation ...

As the first-round contest got underway in Providence, Rhode Island, the McNeese cheerleaders turned heads with their cheeky socks that featured the mug of the Cowboys’ manager, Amir Khan.

The cheerleading squad also wore the shirts, along with the socks that made an appearance ... becoming the first known basketball manager to receive an NIL deal. “It’s crazy.

McNeese cheerleaders and one of its players — Sincere Parker — had socks with Khan's face on ... As a result, he became the first known basketball manager to receive an NIL deal.