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Target Corp. is taking the next step to integrate smartphones into shopping by testing a system that alerts customers to deals and reviews as they walk through a store. The Minneapolis-based ...
We have been seeing a lot of trends well into the second quarter, but none quite as prevalent as beacons. Beacons, simply put, are signal transmitters that recognize smartphones via Bluetooth Low ...
According to BI Intelligence, US in-store retail sales influenced by beacon-triggered messages will see a nearly tenfold increase between 2015 and 2016, from $4.1 billion to $44.4 billion.
Point Inside simplifies in-store beacon setup and monitoring with StoreLocation. by James Risley on April 4, 2016 at 5:00 am April 3, 2016 at 11:52 pm. Share Tweet Share Reddit Email.
ANNAPOLIS, Md. — The educational portion of the 2015 Conexxus Annual Conference concluded with a look at beacons, one of the hottest technologies available to convenience store retailers today.
Dive Brief: Unacast and Total Communicator Solutions have announced a partnership to retarget digital ads to shoppers based on in-store activity captured by “beacon” technologies.
Here are six best practices for using in-store beacons in your retail store. 1. Honesty Is The Best Policy. Manners still matter, especially when you’re asking consumers to share personal details like ...
In-store beacons push advertisements and other content to your phone using Bluetooth — but only if you let them. Beacons don't automatically track your location or movement, but they do ...
Top 100 Convenience Store Chains . Top 20 Growth Chains. Top 100. Top 100 Convenience Store Chains Report. 7-Eleven Inc. Alimentation Couche-Tard Inc. ... The retail industry is abuzz about beacons.
There is no way to know if a store has secured its beacons. Apple and Google could be tracking you through iOS and Android, but they don’t make their Bluetooth beacon collection methods transparent.
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