NASCAR is going pedal-to-the-metal in its marketing drive for more diverse viewers — despite the growing national backlash against DEI — to boost its sagging ratings. Average viewership for ...

But the British driver revealed in a podcast episode that she’s received "death threats" from fans after she was involved in a crash during the NASCAR Xfinity ... she was a "DEI hire" or ...

NASCAR has made a change to its Drive for Diversity ... which gave the federal government remit to terminate any DEI-related programs. The Drive for Diversity program will now be called the ...

Nascar for years has been trying to recapture the pop-culture pull of its heyday in the 1990s and early 2000s, when drivers like Jeff Gordon and Dale Earnhardt Jr. became celebrities even beyond ...

This weekend will be big for racing fans, as Formula 1, the Indy 500, and NASCAR all have major events on Sunday. In anticipation of the big day, I sat down with NASCAR’s chief human resources ...

Despite what many might consider a successful season, Dale Earnhardt Inc. will have a new look next ... Tony Stewart was NASCAR’s 2004 Man of the Year. Nextel Cup champion Kurt Busch collected ...