In addition to the name change, Kraft Mac & Cheese is also updating its logo and blue box. The shortened-name is now written in a different font, with white letters instead of yellow. And Kraft's ...

The new identity includes the new name, an updated logo, a new noodle smile and a refresh of the blue box. “The iconic blue box now features just a single-color hue of blue and amplifies the ...

Why is Christian Science in our name? Our name is about honesty. The Monitor is owned by The Christian Science Church, and we’ve always been transparent about that. The Church publishes the ...

“Since we rolled out an updated version of our logo last week on our website, we’ve seen an outpouring of comments from customers and the online community in support of the iconic blue box ...

Gap Inc. abandoned a new logo after consumer criticism and will revert to the blue-square emblem that has been featured in its marketing for more than 20 years. The clothing retailer released a ...

The original logo, which has been used for more than 20 years, has a blue box with "GAP" written in white inside. The new logo on the website had "Gap" written in black against a light background ...

GAP Inc scrapped a new logo on Monday just a week after launching it following an "outpouring of comments" online and from customers in support of the original blue box design it's had for more ...