Welcome to our 1960s fashion history lesson, including the icons that set the trends and how to recreate the decade's major ...

There’s nothing quite like wafting along a beach or indeed, through one’s favourite city, in the swathes of a summer maxi ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Jessica Alba twinned with her daughter Honor in a floral puff-sleeve dress at Wimbledon 2025. Puff-sleeve dresses are ...

Approximately 90,000 girls, mostly wearing a dress and cowboy boots, stomping towards Wembley Stadium to see their leader: ...

If there's one getaway staple that's an absolute must-pack, it's a loose maxi dress. Our favorite type? A dress that can go ...

Considering Next's own cowboy boots are selling fast, it's understandable why shoppers have been keen to express their ...

Tank tops are majorly trending this summer: here's the lowdown on how to style a tank top plus a host of tank top summer ...

Shop our top finds from Free People's Fourth of July sale below. Whether you want to upgrade your summer wardrobe with new dresses, cute tops or matching sets, it's on sale at Free People. There's no ...

Boden's Mia Tiered Shirt Dress is also receiving high accolades. It's on sale for £61.20, down from £136. The blue and white ...

Independence Day weekend—and the best 4th of July clothing sales along with it—has finally arrived. Retailers use this time ...

As for New Look's own suede jacket, there's no denying that it ticks off all the trends for festival season, so it's not ...