In past few decades, we’ve seen a shift in the beauty industry. Where previously only those “skinny” and unrealistically proportioned were deemed “beautiful” in Western culture, the industry has ...

Defining AI’s role. Without clear guidelines, AI use in marketing becomes chaotic, which leads to disjointed messaging and ...

In the fast-paced world of startups branding often takes a back seat, but should be embedded early in a startup’s strategy. In this guest commentary Brett Banker of branding and marketing agency X&O ...

Whether it's a stolen Social Security number or credit card information, being a victim of identity theft can be a big headache, especially if you don't discover it for weeks or even months.

Having your identity stolen can be a real nightmare, but you can reduce your chances of falling victim by following this plan. Trust us, it's easier than dealing with the fallout. When the IBM PC ...

In this comprehensive guide, we'll walk you through the process step by step, from defining your brand's identity to creating a buzz-worthy launch strategy. Let's dive in! Understanding your target ...

"This change ensures maximum staffing is available to support the stronger in-person identity proofing requirement," according to the release Wednesday. Approximately 73.2 million people receive ...

Are there differences in expressions depending on platforms or regions? There are no differences in expressions depending on platforms or regions. Resolution modes (Prioritize Resolution ...

Many companies have invested significant time and effort crafting strong employer brand messaging. They speak of flexibility, career growth, inclusion, and social responsibility. But the real ...

A 2024 report by Houlihan Lokey pegs IPL’s brand value at $3.4 billion, up from $1.8 billion in 2022. IPL 2025 is set to grow only bigger, with over 200 brands expected to play ball this season ...